It’s not just what’s on the outside that counts!

Written by John Dray (CEO)

1st July 2013

Yesterday, yes Sunday, a client asked me for a new website. They are selling a property in Krakow and need to do it quickly. How could they do it quickly and easily?

Well, I created for them a beautiful, temporary website: [ss_screenshot width=’300′ site=’’]

Nice website, but what’s so special about that?

The important aspect of this website is that people find it. This website has special Search Engine Optimisation (SEO) on every page. This means that search engines, such as Google, do not just make up a summary of each page, but have been told how to summarise. The website has been deliberately submitted to search engines to ensure the earliest possible indexing. There are also full analytics and it has been submitted to Google AdWords.

The website has been laid out to help the visitor. On every page is the ‘call to action’ (‘to buy this property, go here’).

There are email addresses on the pages. They have been encrypted so that humans can click to email, but spam-generating engines cannot read them.

The pages are optimised so that to the search engine the important content comes first, but to the human every thing is in the order that suits them.

The news of the sale has to be got out there quickly – all the pages have links to social media. Any new articles are automatically publicised.

Finally, most website viewing is on mobile devices. This website automatically generates a version for mobile devices. (It is a ‘responsive’ website.)

So, it looks beautiful, it is totally functional AND it was only commissioned yesterday. The beauty of this website is more than skin-deep. Do you want the same, five-star treatment?

[Yes, they could have had their own domain, but chose not to :-)]


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