One of the internet’s terrifying statistics is that in 2014 72% of emails were spam. (Source statistica.com)
In other words, nearly three quarters of emails sent were rubbish.
In 2016, it is down to about 55%, but it is still too high.
THIS IS TO BE REDUCED STILL FURTHER, BUT IT MIGHT AFFECT YOUR EMAILS – THEY MAY NEVER ARRIVE.
Big email providers, such as Google and Microsoft have been working hard to reduce this still further. To this end, they have been introducing several standards (SPF, DKIM & DMARC).
Some of them have been widely implemented for a number of year (e.g. SPF)
But with the coming of DMARC, you may find that your emails do not get to their intended recipients.
You need to be using an email provider that supports these modern standards. That is why we recommend Office 365. It supports all these standards and will continue to work into the foreseeable future.
Many low cost solutions may fail.
You will not be aware that your emails are not getting through until you phone the recipients.
If you need more information, contact us!