Why WordPress?

Why do you use WordPress? Isn’t that a blogging platform?

I have been coding websites now for well over a decade (ouch, best part of two). In that time I have seen many fashions in website coding and design. Repeatedly I have seen one thing kill websites. You might guess that it is flaky servers or lack of security (they don’t help). However the thing that REALLY kills a website is when it cannot be maintained.

I have seen simply beautiful websites grow, flower and die a horrible death. As the number of pages grows and the interlinking becomes more complex the person maintaining it has given up. Guilt, overwork, abandonment!

It is possible in tools like Dreamweaver to use page templates to alleviate this, but only a little.

Step up to the plate Content Management Systems (CMS). Once the framework is set up, you just add content. You add another page, all the links are updated. You add another menu item, the site is all kept in step. You want a calendar of your articles… it does it all for you. You concentrate on your company/charity/creative mission. The computer does the donkey work. Hurrah!

There are lots of CMS about. Some cost tens of thousands of pounds. (Up until a few years ago, most of them did.) Now there are a few free ones. Joomla!, Drupal and WordPress are up among the stars of the bunch. These three all run on Linux, MySQL and PHP – but you don’t need to know that. They just work. Arguably, Joomla! and Drupal are aimed at huge sites and really need techies fed to them every so often. Simplest of the bunch is WordPress. If you can operate a word processor, you can operate WordPress. Some people say that all the WordPress sites look the same… well, out of the box they do. Get a good website developer to plug in some magic. Other people say ‘Ahhhh WordPress, that is just for blogging.’ That is where it came from. It did not stay there!

Flower and Grow

So I use WordPress because it is easy for my clients to keep the site up to date. Do you remember why sites die? Yes, lack of updating. Make it easy and it is less likely to die. Keep it updated and it will flourish. Your ranking will rise in Google. (Particularly if you let me install a nice search engine optimisation plug-in.) Link it to Twitter and Facebook and all your followers will know when there has been an update. Pretty soon you will be winning the Chelsey Flower Show of websites. (And your clients/customers will know about your business/charity/creativity.)

So, what are you waiting for? What was once difficult is now easy!

Here is another opinion about WordPress – WordPress – a web developer’s tutorial

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