8 Keys to Your Success
When advising on marketing solutions, we are careful to keep our eyes on Your Success.
Here are 8 keys that we have identified:
- Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
- Compelling copy and understanding your customers’ ‘hot-buttons’
- Attractive offers
- Differentiation between you and your competitors
- Establishing trust by conveying your experience, knowledge and expertise
- Educating customers
- Timely engagement and re-engagement (giving the information they need when they require it)
- Customer-centric approach
Getting the Image Right
Within charities, one of the big challenges is running the organisation. Everyone will tell you that all of the donations you receive should be spent on your charitable aims. To spend money on advertising, image and good old administration is almost seen as a betrayal...
Understanding Charities
Many service providers have difficulty understanding the pressures that charities are under. Their finance may not be a constant stream, spending on administration has to be kept low, timescales may not be as important as getting the work done when the cash is...