Imagine the scene, our hero is being held over a fire, having weights attached to his arms and legs to pull him apart, being pierced by torturous spears. Surely he risks certain death!
Fortunately the star of our next video is not Harrison Ford but is a teddy bear.
Which would you rather do?
a) Read articles about testing toys to comply with European rules on safety, or
b) Watch a video of a teddy in a variety of dangerous situations?
Then think, which is more likely to be shared on Facebook and Twitter… perhaps even going viral?
Unless you are one of my former bosses, you are likely to be saying, ‘show us the video’!
In response to the cries of, “you can’t do that to a TEDDY”, you can respond that you are obliged to, by law. That it is for the safety of children who will enjoy the teddy.
See what has happened, you have gone viral, you are engaging with potential customers and you are not only telling people how you test, but showing them.
Put the video onto Google and you will even help your website’s ranking… Soon you will be able to see the exploits of Harrison Bear – it is still in production (i.e. not available yet), but will be on http://henbethau.co.uk In the meantime, you can see the amazing bears (and other creatures) made from recycled Welsh blankets.