Why do you pay people? - Cloud Genius Ltd

I recently heard a great story about a man with a hammer… bear with me as I have a more up-to-date version.

The story starts with a submarine captain. His submarine is broken. This is a big problem. The submarine had a large crew. Every day that he was stuck in dock would cost a lot of money. Not only that, but he had a mission to complete. He was desperate to get going again. He asked around the docks and could not find anyone to fix his craft.

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Eventually, his first officer managed to find an old chap with a hammer. The captain was sceptical, but invited the man aboard. He went straight down into the engine room. The man looked at all the pipes, took out his hammer, tapped a pipe and the submarine sprang back into life. The captain was overjoyed. He asked the man to invoice him. The invoice was immediately produced: £2,002.

The captain was staggered and challenged the man.. why so much money? All you did was tap a pipe it only took a few seconds.

The man patiently explained: Cost of tapping the pipe £2. The thirty years learning where to tap the pipe – £2,000.

A client of mine has been trying to integrate their website and their email and their CRM system. So far they have worked their way through 3 volunteers. The volunteers were great people, but they did not have the experience and knowledge necessary. They had not put in the time to build up the certifications, the years building up experience (through mistakes as well as successes). Although the volunteers were committed, they did not have all that experience and all those certifications.

The lack of functionality has cost their organisation dear… possibly thousands in lost donations, wasted time, etc.

When they came to us, we were quickly able to see the issues and get everything working closely together.

Like the man with the hammer we then have to send in our bill. Although it is not free, it will save them thousands. We are not ‘cheap’, but we try to offer great value.

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