Led by Chris Roberts of the GDPR Alliance.
Is your business ready for the new data protection regulations?
On May 25th 2018, less than a year away, the European Data Protection Regulations (GDPR) comes into force. This represents the most significant change to data privacy regulations for more than 20 years. With significant non-compliance penalties including financial ones of up to 4% of global revenue or €20m, it is essential that business owners understand what is coming, the potential impact it will have, and what actions are needed to ensure compliance.
Is your organisation going to be affected by GDPR?
The vast majority of businesses will hold what the regulation describes as “personal data” on an EU citizen so will need to be compliant with the regulations.
What is personal data?
Phone numbers, email addresses, home addresses, bank details, demographics, health information, sexual orientation, in fact anything that could identify a specific person.
What’s covered during the workshop?
- Why this legislation has come in to being
- The key points of the new legislation
- Likely causes of non-compliance
- Risks and penalties: what changes will you need to make?
- What actions should you consider to reduce risk
- What are implications of non-compliance?
Chris Roberts a Director at Highend Software and a Co-founder of the GDPR Alliance leads these workshops. Chris regularly presents on business efficiency and productivity improvements and GDPR. Recent presentations include those for the Federation for Small Business (FSB), Superfast Business Wales, Wales Fraud Forum, BNI and numerous private clients.
The class will start at 9:00am for a 9:30am start in the Conference Room at the prestigious Beacon Centre for Enterprise in Dafen, Llanelli, SA14 8LQ.
Tickets are on sale through our ticketing portal https://bit.ly/GDPR-MC. Book early for deep discounts.
On 5th October, I was giving a talk to a Novus Networking in Cardiff. The topic was the GDPR. Not the most exciting topic for a group of under 35s, but there you go.
At its heart the GDPR is about protecting our privacy. As the prominent privacy campaigner, Julian Assuange said, to those who doubt our need for privacy: “There is no killer answer yet. Jacob Appelbaum (@ioerror) has a clever response, asking people who say this to then hand him their phone unlocked and pull down their pants.”
Of course we know of cases where governments want backdoors into our phone security and airports have x-ray systems that reveal our unclothed bodies.
There are many great materials out there. In the next month, Cloud Genius is hoping to be running some courses on the GPRS in Llanelli. As a starter, there is an introduction (for free) on trailhead.salesforce.com
The provisional date of our masterclass will be Wednesday 22 November. It promises to be full of useful information that will help you remain compliant.
(The fines for non-compliance are up to €20M or 4% of annual global turnover, whichever is greater.)
Salesforce has finally revealed its Lightning interface to the general population.
This is a massive upgrade to its usability. All the items that you need are on screen at the same time. It is a bit like moving from a complicated-looking remote control to a simpler-looking, but far more powerful smart phone.
The new interface still has a lot of limitations, in that it cannot deal with Custom Objects, but that is very close on the Salesforce road map. The Lightning interface presents a lot of information, very simply so that you can see the details of, for example, an opportunity and have a little road map to the right showing how it has progressed. Well done, Salesforce! (For those who like their change ‘gradual’, you can switch between the old and new interfaces and there are no plans to turn off the old interface.)
Salesforce is well-known for sticking to what it does well. Although it deals with Opportunities and Quotes and Products and Price books, it has not strayed into the accounting sector. It leaves that for experts like Xero and Quicken, so it is often frustrating not to have details to hand within Salesforce… Well, last year we let you know about Breadwinner’s amazing 2-way sync between Xero and Salesforce. Now we can let you know that they have performed the same magic for Salesforce and Quick Books Online. Look out for Quick Books Salesforce integration.
Whereas other products get your information from Salesforce into Xero, this flows against the tide and gets it from Xero to Salesforce. Awesome! And they also integrate QuickBooks Online with Salesforce too.
You heard it here first, or even if you didn’t, it is still worth checking out!
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Imagine if you were not wasting that money. Imagine your marketing is as tight and effective as possible.
Lots of marketing is done through events, meetings, presentations and so on. Events where it would be great to know who was in attendance, whether you had ‘touched’ them before and how you converted them to buy your product (and then evangelise it).
Eventbrite is fantastic for this – if you offer your events for free, then Eventbrite takes no money… but advertises your event, promotes it, handles ticketing and attendance. It is amazing!
Eventbrite has tools for analysing individual events, but you are serious about your marketing. You want to analyse ALL your data.
Event Bridge brings all of your data from Eventbrite into Salesforce CRM (the leading CRM package in the world).
You can then analyse it all. Find out which event converted whom, which events gave biggest ‘bang for the buck’. You can tune your marketing sinews to Olympic standards.
The graphic that tells the story. Click here for more information.