I recently heard a great story about a man with a hammer… bear with me as I have a more up-to-date version.
The story starts with a submarine captain. His submarine is broken. This is a big problem. The submarine had a large crew. Every day that he was stuck in dock would cost a lot of money. Not only that, but he had a mission to complete. He was desperate to get going again. He asked around the docks and could not find anyone to fix his craft.
Eventually, his first officer managed to find an old chap with a hammer. The captain was sceptical, but invited the man aboard. He went straight down into the engine room. The man looked at all the pipes, took out his hammer, tapped a pipe and the submarine sprang back into life. The captain was overjoyed. He asked the man to invoice him. The invoice was immediately produced: £2,002.
The captain was staggered and challenged the man.. why so much money? All you did was tap a pipe it only took a few seconds.
The man patiently explained: Cost of tapping the pipe £2. The thirty years learning where to tap the pipe – £2,000.
A client of mine has been trying to integrate their website and their email and their CRM system. So far they have worked their way through 3 volunteers. The volunteers were great people, but they did not have the experience and knowledge necessary. They had not put in the time to build up the certifications, the years building up experience (through mistakes as well as successes). Although the volunteers were committed, they did not have all that experience and all those certifications.
The lack of functionality has cost their organisation dear… possibly thousands in lost donations, wasted time, etc.
When they came to us, we were quickly able to see the issues and get everything working closely together.
Like the man with the hammer we then have to send in our bill. Although it is not free, it will save them thousands. We are not ‘cheap’, but we try to offer great value.
Let us help you!
Has your synchronisation between Salesforce and Eventbrite been abandoned?
Occasionally, we have to claim our bragging rights. We do a lot of work with charities – more than 50% of our Salesforce work is with charities, but it is not all directly with Salesforce.
We (safely) unleash data you hold in one system and move it over to another system controlled by you.
What is the benefit?
Well suppose you have lots of events running on Eventbrite and you want to grab that data and put it in your Salesforce org.
In other words, you have lots of people who are interested in you and your products – they have attended your events – and you want to convert them into customers. Their data is TRAPPED in one system (in this case Eventbrite). You need it in Salesforce so that you can put it to work.
There are a number of ways of doing this. Most of them are half-hearted. A year or two after they have been written, they are abandoned. We are able to do reliable, repeatable synchronisations. Our tools are never ‘abandon-ware’.
Our Eventbridge has been continually developed over four years, through API and data requirement changes.
It has allowed our clients to revolutionise their conversions. It could for you.
So, here it is… at long last
When I moved the business to The Beacon Centre, my main reason was to be able to deliver high quality training to give an advantage to local businesses. At long last it is now a reality.
The Club is going to be kicking off The Training Club on 21st August 2018.
It is for business decision makers who are ready to:
- Develop the potential in their business
- Increase their high quality business relationships
- Work with higher quality clients
- Meet the challenges of being in business
Already we have a line-up of high-quality speakers who are enthusiastic to impart their wisdom and knowledge. I will release more information over the coming weeks
At the first meeting on 21st August, our headline speaker is Sarah Owen.
Sarah Owen – Referral Marketing Guru
Sarah is the first accredited trainer to deliver Asentiv (formerly Referral Institute) material outside the USA. She is considered one of the leading experts in Europe in this niche topic, combined with DISC the leading behavioural styles tool, she has worked with thousands of businesses and employees of large companies increasing their business through personal recommendation.
I know how she has helped me transform my business. There is nowhere that you will get this material at a better price.
So, you can dip in with one-off tickets (£25 ex VAT) or you can join and save a lot of money (£10 ex. VAT per month).
- Start at 9am
- One hour talk
- Break for networking
- One hour talk on another topic
- Finish by noon.
You can purchase tickets or find out about our membership packages here:
Most people don’t want to live on the bleeding edge.
When the pioneers were landing on the Americas and exploring new frontiers, life was exciting.
There were herds of wild beasts that could trample you, new peoples who might want to kill you and so on.
Similarly, in the early development of the steam engine and the internal combustion engine explosions were not uncommon.
On the IT frontier, I have to admit to be excited by technology. My first computer arrived as a solder-together kit. It could lose all its data if it was wobbled in the wrong way.
Most people don’t want to live like that. It is not a good way to do business.
It also explains why so many NHS computers were still running Windows XP, which allowed them to be attacked by ransomware. (It’s a bit more complicated, but…) They were not on a more modern operating system because upgrades break stuff. (See below…) Some IT companies like that sort of thing… it is exciting helping customers out of a fix and they generally appreciate it.
People want their homes to be safe.
They want their public transport reliable (and safe).
Safe cars? To quote the Simpsons ‘unexplained fires are a matter for the courts’.
The point of all this? Salesforce has just performed a major upgrade.
What has it broken? Nothing!
What was the disruption like? There wasn’t any.
What incompatibilities has it introduced? Erm… none?
Boring Salesforce. I did notice it was slightly quicker. There was a slightly different signing-on animation. There will be improvements, that I will have to check over before rolling out to clients. But, everyone is on the latest version with its improved security. No cavalry riding to the rescue, just business as usual.
Everything goes wrong.
It’s obvious but many of us work as if our IT equipment is faultless. That it will never go wrong. We act shocked when all the information that our business requires to operate disappears with the failure of a hard disk or a USB stick or a theft. This normally means the end of the business, too.
So it is refreshing to know that some IT suppliers take a sensible approach.
For instance, here is a recent email from Salesforce.
What is a site switch and what action is required to prepare?
Each Salesforce instance is built and maintained in two geographically separate locations. An instance is actively served from one location (the active site) with transactions replicating in near real-time to the other completely redundant location (the ready site). During a site switch, we swap the locations of your ready and active sites; the ready site becomes the new active site and vice versa.
So if one of their data centres fails you continue working based of another data centre.
None of your data is stored on your computer, so a theft does not matter.
If only everything in life was as reliable as Salesforce. (And when it fails it still keeps on working!)
As I say to our customers: if two data centres fail, you probably have even more important things on your mind than your data.
Here are 7 GDPR myths (General Data Protection Regulation) or ’new Data Protection Act’. We hope this is of some help:
1) It only applies to computers. No, it all applies to all records containing personal data, including those stored on scraps of paper and written in quill pen.
2) You can buy a piece of software that will make you compliant. No! It is more about you knowing how you hold and process data and how you have other people hold and process your data. In other words, it is about you having policies.
- How long do you retain a client’s information after they become an ex-client?
- How do you ensure that data is fully deleted if a client requests it?
- How do you gather data together is a client requests a portable, electronic copy of the data you hold on them? (and they are entitled to this.)
- and many more.
3) It will cease to apply after we leave the EU. Wrong! we are committed to upholding the GDPR after we leave.
4) It only applies to large companies. Wrong! It applied to all companies.
5) It only applies to the ‘owner’ of the data. No! This regulation applies to data processors as well.
6) You can continue to direct market to your potential customers. Do you have their informed permission? Was it given within a reasonable time?
7) If your company holds Cyber Essentials Plus certification you are covered. No! Read all the above again.
Here are the promised truths.
Yes, the top fine is €20M or 4% of global annual turnover, whichever is greater!
Yes, you do have to report all data breaches within 72 hours.
We are running a masterclass on Wednesday 22nd November. This will help you sort out the fact from the fiction.
See you at the masterclass to get it all sorted.