8 Keys to Your Success
- Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
- Compelling copy and understanding your customers’ ‘hot-buttons’
- Attractive offers
- Differentiation between you and your competitors
- Establishing trust by conveying your experience, knowledge and expertise
- Educating customers
- Timely engagement and re-engagement (giving the information they need when they require it)
- Customer-centric approach
Microsoft phone scam
I am writing about this particular scam because it is so plausible. (First, this does not originate from Microsoft, just people purporting to be from Microsoft.) I have received a phone call. The person on the other end of the phone informs me that I have a problem...
Professional Email – why bother?
I am sure you have see vans driving around. They are all beautifully branded. Then you look at the email address and see that it is a Yahoo, or Google or and address belonging to their telecom provider. Suddenly, it does not look so professional. The thought goes...
The Weather is HOT. Our servers are faster than ever.
[ss_screenshot width='300' site='https://webhost.cloud-genius.com']Special Promotion Money off! Our servers are faster than ever. I would have said that our servers are HOT, too... but that would have given the wrong impression. Our partner's website hosting servers...
Security is our concern
I could not help but have a chuckle when I saw this article: Kremlin to revert to typewriters. Even the secret services are having difficulty keeping their information to themselves. [ss_screenshot width='300'...
It’s not just what’s on the outside that counts!
Yesterday, yes Sunday, a client asked me for a new website. They are selling a property in Krakow and need to do it quickly. How could they do it quickly and easily? Well, I created for them a beautiful, temporary website: [ss_screenshot width='300'...
Thinking of implementing Salesforce – start here!
As you may know, Salesforce directs 1% of its time and profits to helping in the charity/non profit sector. Salesforce is thriving, so that is a huge gift! Most of this work is channeled through the Salesforce Foundation. The Foundation has been doing some research on...
Why WordPress?
Why do you use WordPress? Isn't that a blogging platform? I have been coding websites now for well over a decade (ouch, best part of two). In that time I have seen many fashions in website coding and design. Repeatedly I have seen one thing kill websites. You might...
Salesforce Customer Company Tour
Having been to the Customer Company Tour at the ICC Excel Centre in London I can see that Salesforce is continuing to reach out to Charities and Non Profit organisations. There are so many advantages for charities. For up to ten licences Salesforce will give you free...
Salesforce Customer Company Tour
I am just on my way to the Salesforce Customer Company Tour. This is a chance to find out about the latest innovations at Salesforce. They are continuing to push the idea of the social web - knowing more about your customers and donors by making use of the information...