What is the easiest business to win?
Anyone who has been in business knows that word of mouth is the easiest to win.
Do you have a referral strategy?
You mean you CAN have a strategy for word of mouth?
Most business women and men do not have a business strategy for referrals. If you build your referrals then you make more word of mouth business.
I am now setting up a Training Club that will address just these issues… but I am not an expert. So, I have Sarah Owen who is a world-renowned expert in building businesses through a referral strategy.
The Training Club will meet once every month. We will have two high-quality speakers. Each will speak or train for an hour on some aspect of building your business. In between there will be a break for networking or doing what you have just learned.
Sarah Owen will be presenting her training materials at each of the first six meetings.
Meetings will run from 9am to 12noon at the Beacon Centre in Llanelli (SA14 8LQ).
First meeting is on 21st August 2018.
Get your tickets and more details here: Book a ticket
So, here it is… at long last
When I moved the business to The Beacon Centre, my main reason was to be able to deliver high quality training to give an advantage to local businesses. At long last it is now a reality.
The Club is going to be kicking off The Training Club on 21st August 2018.
It is for business decision makers who are ready to:
- Develop the potential in their business
- Increase their high quality business relationships
- Work with higher quality clients
- Meet the challenges of being in business
Already we have a line-up of high-quality speakers who are enthusiastic to impart their wisdom and knowledge. I will release more information over the coming weeks
At the first meeting on 21st August, our headline speaker is Sarah Owen.
Sarah Owen – Referral Marketing Guru
Sarah is the first accredited trainer to deliver Asentiv (formerly Referral Institute) material outside the USA. She is considered one of the leading experts in Europe in this niche topic, combined with DISC the leading behavioural styles tool, she has worked with thousands of businesses and employees of large companies increasing their business through personal recommendation.
I know how she has helped me transform my business. There is nowhere that you will get this material at a better price.
So, you can dip in with one-off tickets (£25 ex VAT) or you can join and save a lot of money (£10 ex. VAT per month).
- Start at 9am
- One hour talk
- Break for networking
- One hour talk on another topic
- Finish by noon.
You can purchase tickets or find out about our membership packages here:
Most people don’t want to live on the bleeding edge.
When the pioneers were landing on the Americas and exploring new frontiers, life was exciting.
There were herds of wild beasts that could trample you, new peoples who might want to kill you and so on.
Similarly, in the early development of the steam engine and the internal combustion engine explosions were not uncommon.
On the IT frontier, I have to admit to be excited by technology. My first computer arrived as a solder-together kit. It could lose all its data if it was wobbled in the wrong way.
Most people don’t want to live like that. It is not a good way to do business.
It also explains why so many NHS computers were still running Windows XP, which allowed them to be attacked by ransomware. (It’s a bit more complicated, but…) They were not on a more modern operating system because upgrades break stuff. (See below…) Some IT companies like that sort of thing… it is exciting helping customers out of a fix and they generally appreciate it.
People want their homes to be safe.
They want their public transport reliable (and safe).
Safe cars? To quote the Simpsons ‘unexplained fires are a matter for the courts’.
The point of all this? Salesforce has just performed a major upgrade.
What has it broken? Nothing!
What was the disruption like? There wasn’t any.
What incompatibilities has it introduced? Erm… none?
Boring Salesforce. I did notice it was slightly quicker. There was a slightly different signing-on animation. There will be improvements, that I will have to check over before rolling out to clients. But, everyone is on the latest version with its improved security. No cavalry riding to the rescue, just business as usual.
Everything goes wrong.
It’s obvious but many of us work as if our IT equipment is faultless. That it will never go wrong. We act shocked when all the information that our business requires to operate disappears with the failure of a hard disk or a USB stick or a theft. This normally means the end of the business, too.
So it is refreshing to know that some IT suppliers take a sensible approach.
For instance, here is a recent email from Salesforce.
What is a site switch and what action is required to prepare?
Each Salesforce instance is built and maintained in two geographically separate locations. An instance is actively served from one location (the active site) with transactions replicating in near real-time to the other completely redundant location (the ready site). During a site switch, we swap the locations of your ready and active sites; the ready site becomes the new active site and vice versa.
So if one of their data centres fails you continue working based of another data centre.
None of your data is stored on your computer, so a theft does not matter.
If only everything in life was as reliable as Salesforce. (And when it fails it still keeps on working!)
As I say to our customers: if two data centres fail, you probably have even more important things on your mind than your data.
Here are 7 GDPR myths (General Data Protection Regulation) or ’new Data Protection Act’. We hope this is of some help:
1) It only applies to computers. No, it all applies to all records containing personal data, including those stored on scraps of paper and written in quill pen.
2) You can buy a piece of software that will make you compliant. No! It is more about you knowing how you hold and process data and how you have other people hold and process your data. In other words, it is about you having policies.
- How long do you retain a client’s information after they become an ex-client?
- How do you ensure that data is fully deleted if a client requests it?
- How do you gather data together is a client requests a portable, electronic copy of the data you hold on them? (and they are entitled to this.)
- and many more.
3) It will cease to apply after we leave the EU. Wrong! we are committed to upholding the GDPR after we leave.
4) It only applies to large companies. Wrong! It applied to all companies.
5) It only applies to the ‘owner’ of the data. No! This regulation applies to data processors as well.
6) You can continue to direct market to your potential customers. Do you have their informed permission? Was it given within a reasonable time?
7) If your company holds Cyber Essentials Plus certification you are covered. No! Read all the above again.
Here are the promised truths.
Yes, the top fine is €20M or 4% of global annual turnover, whichever is greater!
Yes, you do have to report all data breaches within 72 hours.
We are running a masterclass on Wednesday 22nd November. This will help you sort out the fact from the fiction.
See you at the masterclass to get it all sorted.