On of the advantages of the current crisis is that it has allowed us to meet virtually, at a moment’s notice.
No travel time. Distance is no longer an object.
It is a tiny sop, out of a global crisis.. but it is very real.
Running on cloud-based technology, my clients have been all around the world. When I spoke of learning, everyone thought of a classroom.
One of the side-effects of the crisis is that people are much more familiar with Zoom. So, now we can bring everyone together in a new and wonderful way. Rather than having to hire a classroom, have everyone travel to the same place AND put on food we can just spend some time together.
I was able to experience this at the first Cloud Genius ‘Lunch and Learn’ event on 11th March.
So, it set my mind thinking… perhaps we could have more of this.
What I am proposing is a monthly Lunch and Learn, where we look at different aspects of Salesforce and learn together.
Expect details to be posted here, soon.
Together, we can make amazing things happen.
One of the mind-games that I play as a business owner is that I am not good enough. That in many ways I have failed each and every client at some point in time. So, asking for a testimonial is only asking for trouble.
This week, I held a ‘Lunch and Learn’. My brilliant business advisor, Kim Jones of HGKC, had suggested this as a way to promote our Event Bridge service. So I sent out the invitations and monitored the bookings on Eventbrite (of course I was using Event Bridge to do this!) Some of the attendees were my existing clients. Some of the attendees were contacts of contacts and some of them were new people who had heard about what we were doing through advertising.
There were several lessons from this:
1) There are clients who are not only willing to attend my events, but are also willing to promote me to prospects
2) I really like my clients and having them all in the same (virtual) room was really enjoyable
3) Yes, we know that word of mouth is the best marketing… but there is nothing to beat that sense of pride when someone you have done work for is willing to put their reputation on the line to promote you to someone else.
So, thank you all!
So, what I have I gained from this?
Well, firstly, I have some great collateral to help explain what I do – both a slide deck and a video.
I have discovered something about why my clients like me.
I have some hot new prospects.
I have renewed enthusiasm to develop the company. After all, if I can create something that gives people joy, promotes the work of charities and, perhaps, changes the world to be a better place… who wouldn’t want that?
My message to business owners is – get out of your own way and bring your clients together. It is easier than ever with virtual meetings. It gives you a chance to educate them about you and your services.
My message to myself is – this was enjoyable. Perhaps I should run more educational sessions. I enjoy it and, to use an over-used phrase, ‘all ships rise on the tide’.
These are odd times.
To say the least.
Many people have been furloughed or wondering what to do with their lives. Will they have a job? Are they happy with the job they have?
With so much spare time, many people have taken this as a opportunity to think about their future.
However, money is scarce.
Many people are choosing to PIVOT to new careers, but budgets are tight.
Part of launching a new business is having a website to go with it… but just getting some hosting and an installation of WordPress is only the start. What about SSL certificates, forms for people to request you contact them, a high quality theme… all those cost money. Then there is the hosting… some is just so slow that you will lose customers.
I saw these problems and came up with a solution.
It is a package with everything you need set up. All you do is give us some text and graphics. We will put them up for you and get you going. At that point you have an amazing website package. When we totted it up, if you purchased it yourself the components would cost £450 per year. That would stretch most starter budgets. As we have mass buying power, we offer it all for £247… and it is all properly configured… and backed up… and the software is regularly updated, minimising data risks. Even if you completely ‘break it’… we can have it back to the previous days configuration in under an hour.
So, you have one fewer thing to worry about.
You save money.
You have a full, working website. (Unlike some other providers who give you a ‘reduced functionality’ website.)
Just £347 (inc VAT!) per year.
Look at what some of our recent clients have done with it.
Your Path . Guru – where Em Melrose will gently help you find Your Path
Ty Llwyd Fach – Socially distanced camping
Perky Wales – Expert counselling from Gwilym Roberts
All of these are on our super-fast hosting.
So, what have you got to lose?
To book yours, go to Pivot Sites – we set it up for tutors, dog groomers and virtual assistants… but so many others are making use of it.
Just finished recording a new podcast with Kim Jones of HGKC. Kim and her company offer high-quality coaching for small and medium-sized businesses. In these unusual times they are producing a range of podcasts to help people navigate their businesses through these choppy waters. You can see the full programme here: HGKC Podcasts
During the podcast I refer to some tips that can be really helpful for people who want to let people know that their business is still open (or what they are doing during the lockdown). There are also tips about growing your business or even changing your business! To get the tips, just sign up on this form. (Or the one that pops up on the website.)
Most web hosters won’t admit it, but email from websites is a NIGHTMARE.
It used to be really easy and cheap to set up email to send from a website, for instance when a form is filled in on the website inform the owner of the website.
As it gets more complex, many hosting companies take a set it up and keep fingers crossed approach.
At Cloud Genius, we monitor that even this aspect of your website is working.
In the old days the web server sent out the email.
The problem is that spammers used to use servers to send out millions of spam emails in a day.
So, web hosting companies have gradually clamped down on this.
Even if you do send an email from your web server, the chances are that the recipient will block it… assuming it to be spam.
What is worse, if someone else on your shared hosting is sending out spam all YOUR emails will be treated as spam, too.
Your emails will not be received and you won’t know!
For this reason, we send our webserver emails via the client’s Office 365 account.
This gives them the same reputation as if they came from the client’s normal email. (Google for Business works just as well.)
This process is slightly more complex.
At Cloud Genius, we monitor this connection so that if it starts to fail we get a message via Slack to tell us which of our clients is in difficulty.
Part of our service that puts us above the rest.