One of the mind-games that I play as a business owner is that I am not good enough. That in many ways I have failed each and every client at some point in time. So, asking for a testimonial is only asking for trouble.
This week, I held a ‘Lunch and Learn’. My brilliant business advisor, Kim Jones of HGKC, had suggested this as a way to promote our Event Bridge service. So I sent out the invitations and monitored the bookings on Eventbrite (of course I was using Event Bridge to do this!) Some of the attendees were my existing clients. Some of the attendees were contacts of contacts and some of them were new people who had heard about what we were doing through advertising.
There were several lessons from this:
1) There are clients who are not only willing to attend my events, but are also willing to promote me to prospects
2) I really like my clients and having them all in the same (virtual) room was really enjoyable
3) Yes, we know that word of mouth is the best marketing… but there is nothing to beat that sense of pride when someone you have done work for is willing to put their reputation on the line to promote you to someone else.
So, thank you all!
So, what I have I gained from this?
Well, firstly, I have some great collateral to help explain what I do – both a slide deck and a video.
I have discovered something about why my clients like me.
I have some hot new prospects.
I have renewed enthusiasm to develop the company. After all, if I can create something that gives people joy, promotes the work of charities and, perhaps, changes the world to be a better place… who wouldn’t want that?
My message to business owners is – get out of your own way and bring your clients together. It is easier than ever with virtual meetings. It gives you a chance to educate them about you and your services.
My message to myself is – this was enjoyable. Perhaps I should run more educational sessions. I enjoy it and, to use an over-used phrase, ‘all ships rise on the tide’.
I recently went to an event where the communication was appalling!
There were baggage checks that were only disclosed when you got the the front of the hour-long queue.
There was no program.
Even after I had left, a quarter of the way through in frustration… I was still receiving emails as if I were there.
This was at a big event, in a prestigious location. It left me feeling as if I were being treated like cattle.
How about, they had linked up their ticketing system to their messaging system? So that based on my attendance they could send me different messages?
It’s not only possible, it is inexpensive and easy!
Our Event Bridge solution does it quickly and easily. We can have you set up in an hour. Your attendance data in Eventbrite will seamlessly come over into your Salesforce account. It’s so easy!
Why not call for a demonstration? or check out our dedicated website on Event Bridge.
Not only will it give you the ability to treat your customers like royalty, it will also help you gain a profile of their attendance over time, it also cleans the data!
Call now on 08000 433 006 (UK free phone) or email firstname.lastname@example.org
Has your synchronisation between Salesforce and Eventbrite been abandoned?
Occasionally, we have to claim our bragging rights. We do a lot of work with charities – more than 50% of our Salesforce work is with charities, but it is not all directly with Salesforce.
We (safely) unleash data you hold in one system and move it over to another system controlled by you.
What is the benefit?
Well suppose you have lots of events running on Eventbrite and you want to grab that data and put it in your Salesforce org.
In other words, you have lots of people who are interested in you and your products – they have attended your events – and you want to convert them into customers. Their data is TRAPPED in one system (in this case Eventbrite). You need it in Salesforce so that you can put it to work.
There are a number of ways of doing this. Most of them are half-hearted. A year or two after they have been written, they are abandoned. We are able to do reliable, repeatable synchronisations. Our tools are never ‘abandon-ware’.
Our Eventbridge has been continually developed over four years, through API and data requirement changes.
It has allowed our clients to revolutionise their conversions. It could for you.
So, here it is… at long last
When I moved the business to The Beacon Centre, my main reason was to be able to deliver high quality training to give an advantage to local businesses. At long last it is now a reality.
The Club is going to be kicking off The Training Club on 21st August 2018.
It is for business decision makers who are ready to:
- Develop the potential in their business
- Increase their high quality business relationships
- Work with higher quality clients
- Meet the challenges of being in business
Already we have a line-up of high-quality speakers who are enthusiastic to impart their wisdom and knowledge. I will release more information over the coming weeks
At the first meeting on 21st August, our headline speaker is Sarah Owen.
Sarah Owen – Referral Marketing Guru
Sarah is the first accredited trainer to deliver Asentiv (formerly Referral Institute) material outside the USA. She is considered one of the leading experts in Europe in this niche topic, combined with DISC the leading behavioural styles tool, she has worked with thousands of businesses and employees of large companies increasing their business through personal recommendation.
I know how she has helped me transform my business. There is nowhere that you will get this material at a better price.
So, you can dip in with one-off tickets (£25 ex VAT) or you can join and save a lot of money (£10 ex. VAT per month).
- Start at 9am
- One hour talk
- Break for networking
- One hour talk on another topic
- Finish by noon.
You can purchase tickets or find out about our membership packages here:
If you have an e-Commerce website, there is a high probability that you are using either WordPress e-Commerce or Woo Commerce. In recent months, e-Commerce seems to be losing support from plug-in writers. Added to that, Woo Commerce is being bought out by Automaticc (who? the people behind WordPress).
So, it seems to be a pretty good time to move from WPeC to Woo. If you have tried any of the converters, you will probably find that they don’t quite work. Not much good if you are trying to keep your site live AND move platform.
Cloud Genius has a solution – with our expertise in Extract/Transform/Load (ETL) we use some of the best tools around, with a little magic of our own to help you make the conversion.
Talk to us about converting your site today.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Imagine if you were not wasting that money. Imagine your marketing is as tight and effective as possible.
Lots of marketing is done through events, meetings, presentations and so on. Events where it would be great to know who was in attendance, whether you had ‘touched’ them before and how you converted them to buy your product (and then evangelise it).
Eventbrite is fantastic for this – if you offer your events for free, then Eventbrite takes no money… but advertises your event, promotes it, handles ticketing and attendance. It is amazing!
Eventbrite has tools for analysing individual events, but you are serious about your marketing. You want to analyse ALL your data.
Event Bridge brings all of your data from Eventbrite into Salesforce CRM (the leading CRM package in the world).
You can then analyse it all. Find out which event converted whom, which events gave biggest ‘bang for the buck’. You can tune your marketing sinews to Olympic standards.
The graphic that tells the story. Click here for more information.