The Weather is HOT. Our servers are faster than ever.

[ss_screenshot width=’300′ site=’https://webhost.cloud-genius.com’]Special Promotion

Money off!

Our servers are faster than ever.

I would have said that our servers are HOT, too… but that would have given the wrong impression.

Our partner’s website hosting servers are going through an ongoing programme of replacement. They are now faster than ever before.

To celebrate, we are offering money off all products until the end of the August bank holiday, 5 August 2013.

Spend over £40 and get 10% off when you enter the code HOTSUMMER at the checkout.

To cash in, go to: webhost.cloud-genius.com

 

Security is our concern

I could not help but have a chuckle when I saw this article: Kremlin to revert to typewriters. Even the secret services are having difficulty keeping their information to themselves. [ss_screenshot width=’300′ site=’https://www.telegraph.co.uk/news/worldnews/europe/russia/10173645/Kremlin-returns-to-typewriters-to-avoid-computer-leaks.html’]

To my mind this means that security is not an absolute, but a best effort. Reassuring then, that we use Salesforce, which is regularly audited as secure enough to hold credit card details (in properly designed apps). That I have been trained in security and hold a CompTIA Security+ qualification. In my past I have designed and set up security for financial transactions for boutique banks, private equity companies and hedge funds. We always use strong passwords and store the gateways to our clients’ worlds in securely encrypted stores with two factor authentication. If our computers are stolen, the hard disks are fully encrypted – inaccessible without the correct password. They will be automatically wiped the moment they re-connect to the internet.

Do criminals go after hard targets or easy ones?

What security do your IT companies use? I have seen scary cases where clients’ passwords were stored in unencrypted spreadsheets and databases!

We keep our clients secure, they sleep at night and do great business in the day.

It’s not just what’s on the outside that counts!

Yesterday, yes Sunday, a client asked me for a new website. They are selling a property in Krakow and need to do it quickly. How could they do it quickly and easily?

Well, I created for them a beautiful, temporary website: [ss_screenshot width=’300′ site=’https://apartmentkrakow.cloud-genius.com’]

Nice website, but what’s so special about that?

The important aspect of this website is that people find it. This website has special Search Engine Optimisation (SEO) on every page. This means that search engines, such as Google, do not just make up a summary of each page, but have been told how to summarise. The website has been deliberately submitted to search engines to ensure the earliest possible indexing. There are also full analytics and it has been submitted to Google AdWords.

The website has been laid out to help the visitor. On every page is the ‘call to action’ (‘to buy this property, go here’).

There are email addresses on the pages. They have been encrypted so that humans can click to email, but spam-generating engines cannot read them.

The pages are optimised so that to the search engine the important content comes first, but to the human every thing is in the order that suits them.

The news of the sale has to be got out there quickly – all the pages have links to social media. Any new articles are automatically publicised.

Finally, most website viewing is on mobile devices. This website automatically generates a version for mobile devices. (It is a ‘responsive’ website.)

So, it looks beautiful, it is totally functional AND it was only commissioned yesterday. The beauty of this website is more than skin-deep. Do you want the same, five-star treatment?

[Yes, they could have had their own domain, but chose not to :-)]

 

Why WordPress?

Why do you use WordPress? Isn’t that a blogging platform?

I have been coding websites now for well over a decade (ouch, best part of two). In that time I have seen many fashions in website coding and design. Repeatedly I have seen one thing kill websites. You might guess that it is flaky servers or lack of security (they don’t help). However the thing that REALLY kills a website is when it cannot be maintained.

I have seen simply beautiful websites grow, flower and die a horrible death. As the number of pages grows and the interlinking becomes more complex the person maintaining it has given up. Guilt, overwork, abandonment!

It is possible in tools like Dreamweaver to use page templates to alleviate this, but only a little.

Step up to the plate Content Management Systems (CMS). Once the framework is set up, you just add content. You add another page, all the links are updated. You add another menu item, the site is all kept in step. You want a calendar of your articles… it does it all for you. You concentrate on your company/charity/creative mission. The computer does the donkey work. Hurrah!

There are lots of CMS about. Some cost tens of thousands of pounds. (Up until a few years ago, most of them did.) Now there are a few free ones. Joomla!, Drupal and WordPress are up among the stars of the bunch. These three all run on Linux, MySQL and PHP – but you don’t need to know that. They just work. Arguably, Joomla! and Drupal are aimed at huge sites and really need techies fed to them every so often. Simplest of the bunch is WordPress. If you can operate a word processor, you can operate WordPress. Some people say that all the WordPress sites look the same… well, out of the box they do. Get a good website developer to plug in some magic. Other people say ‘Ahhhh WordPress, that is just for blogging.’ That is where it came from. It did not stay there!

Flower and Grow

So I use WordPress because it is easy for my clients to keep the site up to date. Do you remember why sites die? Yes, lack of updating. Make it easy and it is less likely to die. Keep it updated and it will flourish. Your ranking will rise in Google. (Particularly if you let me install a nice search engine optimisation plug-in.) Link it to Twitter and Facebook and all your followers will know when there has been an update. Pretty soon you will be winning the Chelsey Flower Show of websites. (And your clients/customers will know about your business/charity/creativity.)

So, what are you waiting for? What was once difficult is now easy!

Here is another opinion about WordPress – WordPress – a web developer’s tutorial

Social Media Auto Publish Powered By : XYZScripts.com