Writing Content for Intelligent Emails

Writing emails can be a REAL headache, particularly when you are trying to inform potential client, rather than sell. It helps to have someone in mind (really)! For example,when thinking about writing for one of our clients we have in mind Mrs Jones. Mrs Jones lives in Carmarthen, she is aged 60, recently retired, she has an interest in gardening, she does not have a huge income, but is comfortable. She lives with her husband and loves finding out more about plants, has her own house and a reasonably sized garden. She does not like IT, but has  an iPad that she loves to use to browse the web. Mrs Jones wants her garden to look lovely with a few plants that differentiate her from her neighbour. She lives in Wales, so those plants will get great soil but should survive winds off the Irish sea.

Once we had Mrs Jones in mind, writing emails to her was very easy. Having an individual in mind will help your writing to be more personal, and will help you move from selling to being informative. Few people like being sold to. Most people like to be better informed about something they are interested in. At the moment they are interested in you and your product. Help them!

Event-Bridge Update

Just to let you know that Event Bridge is now fully compliant with the new Eventbrite API (v3). What does this mean? Event Bridge just keeps on working! If you use both Eventbrite, the world-class event booking system and Salesforce, the number 1 CRM system. You need...

read more

Wales or Cymru – you decide

Since Cloud Genius Ltd relocated to Wales over two years ago, we have been proud to serve the people, companies and charities of Wales. As of this week it became even to show off this distinctiveness. The .WALES and .CYMRU extensions are all now available for...

read more

Two new sites go live

This week we have taken two new websites live. Both of them were transfers from other companies but there the similarity ends. The Finchley Reform Synagogue (FRS) site was handled by a bespoke Content Management System (CMS). This was fine until the company that wrote...

read more

Bounce Back with a New Job

Cloud Genius is proud to be providing the technology behind the Bounce Back team at the Pembrokeshire Jobs Fair (29 October 2014). Bounce Back are helping recently redundant people back into work. They are doing this through: Facilitating access to Government grants...

read more
Social Media Auto Publish Powered By : XYZScripts.com