Making your Transactional Emails less…errm… Transactional

Making your Transactional Emails less…errm… Transactional

Do you ever look at a friend, who you think has been the same for for many years, and suddenly think… they look older/fatter/thinner/different? For so long they look the same. You see them every day. They always look the same. Then you notice that there has been a huge shift. It has happened over many years, but you notice it as a single jump?

Well, I noticed that with my emails. For many years we have been sending out our Customer Satisfaction (CSAT) questionnaires through Salesforce Classic templates. They do the job, but they are ‘transactional’. Meaning that they are just barely good-looking enough to be sent to clients. It is possible to create anything with them, as they are HTML, but at some effort and expense.

On the other hand, we send out our ‘marketing’ emails through Campaign Monitor. This has a lovely editor that makes producing beautiful emails a joy. However, they are marketing emails, so if people have not given us permission they do not receive them. For many years, Campaign Monitor has had ‘Transactional Emails’, but the coding to get them to work seemed to be a lot of effort.

Then, like noticing the change in a friend, I noticed that the integration we use has a feature called ‘Smart Emails’. This gives the ability to use Campaign Monitor for our transactional emails EASILY.

In a few minutes, I created a Campaign Monitor template and replaced our outdated CSAT email. A thing of beauty! Even better, it registered a task against the client every time one of the questionnaires was sent out. Instead of a horrible link to click, the client is presented with a beautiful button.

Our CSAT response rate has improved since switching to the new transactional emails

As everyone knows, with emails response rate is one of the most important metrics.

Techy bit: even mapping fields from Salesforce to the emails is a cinch!

Our transactional emails now look as beautiful as our marketing emails!

If you would like to find out more (and use Salesforce and Campaign monitor, or would like to), let me know on this form

Happy Christmas… a time for rest?

Wishing everyone a joyous time of year, whether that is Channukah, Christmas, Diwali, Yule or whatever is special to you and those whom you love.

You have probably taken the time to put your feet up… but will your customers?

Many people will be bored on Christmas and start playing with their iPads, iPhones or the old desktop computer lurking in the corner. In other words, just because you have a holiday doesn’t mean that your customers and potential customers do. So make sure they have something to do!

What better than to have them spending money on your Ecommerce website – even better if they are using gift tokens that a friend or relative has bought for them. They can find out if Apple Pay or Google Pay really works on their new devices.

So, happy festivals, may you have lots of rest and a prosperous new year. (While your website works for you in the background.)

All the best,

 

 

John

Why you need a Stripe…

How gPadlockreat would it be if you could take credit card payments directly from you website.

It’s not as if you have an online store, but there are just one or two services that you would like to charge for. You could use PayPal, but their fees are 3.4%.

Stripe is a really good credit card processor. (After all, even billion-dollar businesses like Salesforce use them.)

Their fees are as low as 1.4% + 20p per transaction at the basic level. Much cheaper than PayPal. 

The downside is that they require a website that meets the standards of TLS 1.2.

Ours do. 

We can set you up with a secure website.

If you use our Safe and Secure website service, we will ensure that it meets the security standards of the future.

(BTW we do full e-Commerce websites, too.)

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