Customer Engagement Archives - Cloud Genius Ltd
Growing the Business in Interesting Times

Growing the Business in Interesting Times

Did you notice that the last 12 months has been interesting? Rather like that curse, may you live in ‘interesting times’.

For me, it has been a time of re-engaging with my lovely, lovely customers. A year ago, I gave up my staff, gave up the office, started working from home (again).

What I realised is that I love being the ‘front-man’ for the business who works with customers and discovers what delights them. I also found out that there is a lot more demand out there than I could satisfy on my own. What to do?

Whatever Cloud Genius is, it is a small business. By that, I don’t mean that it is small-minded. We have our eyes on the stars! What I do mean is that I always want it to have that feeling where you are talking to someone real.

I know that asking you to submit requests through the support@ email has been a challenge, at times, for some. What happens behind the scenes is that it means you get served quicker. It means that subsequent emails you send are grouped together… so that when you ask? What has happened, we know. When we want to look at the issues you have, we know, too. It also paves the way for expansion. You may have noticed the use of the word ‘we’… it has already begun to happen.

In the last year, I have tracked down an excellent recruitment agency. (Believe me, there are lots of bad ones.) I have also begun to engage trusted individuals, who I have worked with over a period of 14 years. These are coming together to increase the capacity of Cloud Genius. At the same time, I don’t want to lose touch with customers.

The challenge: how do we maintain that small business closeness and flexibility, but also expand to give you a better service?

There will be a couple of changes. First, some of those help requests may be dealt with directly by other people.

Second, I am going to start up a ‘Lunch and Learn’ group. We had a trial this month (March 2021). The sharing of information is going to happen monthly, on a Thursday, for 45 minutes at lunchtime. Of course, we will be using Zoom. It gets rid of travel, need to hire venues and gets rid of travel time. These are going to focus on different aspects of Salesforce. You guessed it, the customers get to name the topic. Look out for an email, soon!

This article will also be published on Medium… if you slide over there, you will have an opportunity to comment!

Training on Salesforce for free?

Training on Salesforce for free?

On of the advantages of the current crisis is that it has allowed us to meet virtually, at a moment’s notice.

No travel time. Distance is no longer an object.

It is a tiny sop, out of a global crisis.. but it is very real.
Running on cloud-based technology, my clients have been all around the world. When I spoke of learning, everyone thought of a classroom.

One of the side-effects of the crisis is that people are much more familiar with Zoom. So, now we can bring everyone together in a new and wonderful way. Rather than having to hire a classroom, have everyone travel to the same place AND put on food we can just spend some time together.

I was able to experience this at the first Cloud Genius ‘Lunch and Learn’ event on 11th March.

So, it set my mind thinking… perhaps we could have more of this.

What I am proposing is a monthly Lunch and Learn, where we look at different aspects of Salesforce and learn together.

Expect details to be posted here, soon.

Together, we can make amazing things happen.

Event Bridge – gaining traction

Event Bridge – gaining traction

I recently went to an event where the communication was appalling!

There were baggage checks that were only disclosed when you got the the front of the hour-long queue.

Adult adventure back view 1248418

There was no program.

Even after I had left, a quarter of the way through in frustration… I was still receiving emails as if I were there.

This was at a big event, in a prestigious location. It left me feeling as if I were being treated like cattle.

Cattle penned and uncared for

How about, they had linked up their ticketing system to their messaging system? So that based on my attendance they could send me different messages?

It’s not only possible, it is inexpensive and easy!

Our Event Bridge solution does it quickly and easily. We can have you set up in an hour. Your attendance data in Eventbrite will seamlessly come over into your Salesforce account. It’s so easy!

Why not call for a demonstration? or check out our dedicated website on Event Bridge.

Not only will it give you the ability to treat your customers like royalty, it will also help you gain a profile of their attendance over time, it also cleans the data!

Call now on 08000 433 006 (UK free phone) or email info@eventbridge.com

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