Writing Content for Intelligent Emails

Writing emails can be a REAL headache, particularly when you are trying to inform potential client, rather than sell. It helps to have someone in mind (really)! For example,when thinking about writing for one of our clients we have in mind Mrs Jones. Mrs Jones lives in Carmarthen, she is aged 60, recently retired, she has an interest in gardening, she does not have a huge income, but is comfortable. She lives with her husband and loves finding out more about plants, has her own house and a reasonably sized garden. She does not like IT, but has an iPad that she loves to use to browse the web. Mrs Jones wants her garden to look lovely with a few plants that differentiate her from her neighbour. She lives in Wales, so those plants will get great soil but should survive winds off the Irish sea.

Once we had Mrs Jones in mind, writing emails to her was very easy. Having an individual in mind will help your writing to be more personal, and will help you move from selling to being informative. Few people like being sold to. Most people like to be better informed about something they are interested in. At the moment they are interested in you and your product. Help them!

Disaster (sort of)

by John Dray (CEO) | 10th Mar 13 | General Information

I am excited to be writing to you from Wales. It is not that that makes a significant difference to my work, but I am now surrounded by beautiful countryside rather than urban sprawl. Part of the move involved my laptop going missing. You know… the one that contained...

Cloud Genius has moved!

by John Dray (CEO) | 28th Jan 13 | General Information, Salesforce, Web Hosting, Websites

The good news is that we have survived the move! The even better news is that, with the business based in the cloud, there were no servers to move. Even our removal company, who seemed intent on damaging as much as possible, could not compromise our data - it is all...

Google Apps no longer free

by John Dray (CEO) | 8th Dec 12 | General Information

I received some bad news today! Google Apps is no longer to offer its free product to new customers. Until now, it was possible, after the initial trial of Google Apps for Business to downgrade to Google Apps Standard, which was free. At Cloud Genius we see great...

The Why and What of Salesforce (Charity Version)

by John Dray (CEO) | 1st Nov 12 | Charity, Salesforce

Most charities need some way of keeping track of their donors and their volunteers. Salesforce is a database that allows all of that. Here is a video summary: https://www.youtube.com/watch?feature=player_embedded&v=r6hxqg3PgRQ Charities have many other needs, too....

Defeating the Spammers pt2

by John Dray (CEO) | 23rd Oct 12 | Defeating spam, General Information, Websites

In this article I will look at how you can prevent your email addresses being harvested from your website. It continues on from Defeating the Spammers pt1 The ‘traditional’ method was to put up a graphic instead of an email address. This may have prevented...

Special Offers and Vouchers

by John Dray (CEO) | 13th Oct 12 | General Information

We have teamed up with our partners at webhost.cloud-genius.com to get you the best offers until the end of 31 October 2012. For any purchase over £20, simply put in the code 5NC25 to get 5% off. (They actually price their services in dollars, so you might scrape...

Defeating the Spammers pt1

by John Dray (CEO) | 26th Sep 12 | Defeating spam, General Information, Websites

One of the most disheartening things about having a new website is spam. It can attack in several ways: 1) The email addresses on the site are 'harvested' by spammers. All those email recipients then receive ever-increasing levels of unwanted emails. 2) The lovely...

Web Automation

by John Dray (CEO) | 9th Sep 12 | General Information

On the Contact Us page you may notice a web form. When you put your information in it does three things: 1) Puts the information in my Salesforce database. 2) Sends me an email telling me that there is a new person interested in my services. 3) Thanks you for kindly...

Website Relaunch

by John Dray (CEO) | 6th Sep 12 | General Information

Yesterday Cloud Genius joined the Federation of Small Businesses. In honour of this, the whole website has had a re-vamp. You will find more details of our products and services, including our incredible high-speed web set-up. It will cost less than you expect....

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