8 Keys to Your Success

When advising on marketing solutions, we are careful to keep our eyes on Your Success.   Here are 8 keys that we have identified:
  • Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
  • Compelling copy and understanding your customers’ ‘hot-buttons’
  • Attractive offers
  • Differentiation between you and your competitors
  • Establishing trust by conveying your experience, knowledge and expertise
  • Educating customers
  • Timely engagement and re-engagement (giving the information they need when they require it)
  • Customer-centric approach

 

Net Zero… and getting there

Net Zero… and getting there

When you are partner for a company, you expect them to talk a lot about their product. So, it was a bit of a shock being at the recent partner talk. Salesforce is different. They talk about how you can get the best talent. They talk about how they have added...

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Customer Responsiveness and Women’s Fashions

Customer Responsiveness and Women’s Fashions

One of the joys of running your own business is having all the tasks that no-one else in the business can/will do. That includes networking... I am a member of the EVO network. This morning we had a great talk from Laura B, founder of the Shortlist. Laura is on a...

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