“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Imagine if you were not wasting that money. Imagine your marketing is as tight and effective as possible.
Lots of marketing is done through events, meetings, presentations and so on. Events where it would be great to know who was in attendance, whether you had ‘touched’ them before and how you converted them to buy your product (and then evangelise it).
Eventbrite is fantastic for this – if you offer your events for free, then Eventbrite takes no money… but advertises your event, promotes it, handles ticketing and attendance. It is amazing!
Eventbrite has tools for analysing individual events, but you are serious about your marketing. You want to analyse ALL your data.
Event Bridge brings all of your data from Eventbrite into Salesforce CRM (the leading CRM package in the world).
You can then analyse it all. Find out which event converted whom, which events gave biggest ‘bang for the buck’. You can tune your marketing sinews to Olympic standards.
The graphic that tells the story. Click here for more information.
You could say that it has been a good week, but that would be a lie. It has been a fantastic week! Bear with me… I will get to that security flaw.
I have to start with Salesforce – Cloud Genius Ltd now has registered partner status. This will let us give you even better service and give you sneak peeks at new features. It will also enhance our ability to offer training environments.
As you may have read before, we have been developing an Eventbrite -> Salesforce connector. Why? when there are others? Well this one has features that are unavailable in the others (and unlikely to be, because of their nature) and ours does not have the usage/limit costs associated with the others. We have finally come up with a name for the product (Event Bridge) and are in the process of developing a website that will tell you all about its features, pricing and why you could really do with using it. We are also in the process of re-vamping the CG website. (Yes, I know it is looking ‘tired’, but if you go to an electrician’s home and turn on the light the kettle boils.)
In the process of developing Event Bridge we discovered a subtle security flaw in Eventbrite. Talk about rapid reaction – within hours they had deployed a fix. I always say that you can just a company not in the good times, but in the bad. On that score, Eventbrite has certainly come up trumps. Even better, Cloud Genius will now appear on their security Hall of Fame… so we managed to help make the internet a safer place. (I always like it when a small company in Wales helps out a multi-national.)
So, that’s it for this week. Just off to get my super-hero uniform re-tailored.
Lots of firms and charities use Eventbrite for their events and Salesforce for their customer relationship management.
Makes sense – Eventbrite makes it really easy to set up, advertise and sell your events. Once people turn up, there are lots of easy, quick, simple ways to sign people in.
Salesforce is the number one CRM system for keeping track of your donors, customers or anyone else who engages with your system.
You want to know how to import your Eventbrite data into your Salesforce. Easy, there is a free tool that will import your events one by one! To update your events you have to run it against each of your events – one by one. THERE MUST BE AN EASIER WAY!
The Cloud Genius connector will scan all your Eventbrite events and use the data to update your campaign members. If the people do not exist in your database you have the choice to either have them created as Leads or Contacts (with an associated account, too).
It does all your jobs in one hit, can run regularly throughout the day and is really economical in terms of API calls.
Better than that it uses advanced data cleansing techniques to reduce the amount of dud data brought into your Salesforce environment. (You can even set a list of account names to be ignored.) It also works with the Non Profit Starter Pack installed.
For more information, just contact us.