A Trademark is born
Behold it’s glory!®
It feels like a win at the Oscars… but there is a lot more to the story.
The Event Bridge® logo now has the same Trademark protections as the Event Bridge® name.
It is another step on Event Bridge’s journey within the Salesforce ecosystem.
Gaining a Trademark
The Trademark process is not that difficult, but there are a lot of traps for the unwary. That is why we employed the services of Michelle Ward of Indelible IP Limited.
Michelle helped me through, strike that, did the application process. Apart from an interesting discussion about what I wanted to protect and which areas I needed protection in, Michelle did the process. Not only that, but she kept me informed throughout the process.
If you want to know what protections you gain and how to USE a trademark, you need to speak with Michelle.
How did I find the amazing Michelle? Well, through Evo Business networking.
However, in gaining this trademark I would like to thank Pauline who helped design the logo: Pauline Brown of Blueice Graphic Design
So, you can see it was a team effort.
While we have a number of customers who directly use Event Bridge, it is soon going to be listed on the Salesforce AppExchange. Just a few more weeks!
What does Eventbridge® do? Well, it effortlessly connects Eventbrite to Salesforce. You can find out more about it on its website.
You could say that it has been a good week, but that would be a lie. It has been a fantastic week! Bear with me… I will get to that security flaw.
I have to start with Salesforce – Cloud Genius Ltd now has registered partner status. This will let us give you even better service and give you sneak peeks at new features. It will also enhance our ability to offer training environments.
As you may have read before, we have been developing an Eventbrite -> Salesforce connector. Why? when there are others? Well this one has features that are unavailable in the others (and unlikely to be, because of their nature) and ours does not have the usage/limit costs associated with the others. We have finally come up with a name for the product (Event Bridge) and are in the process of developing a website that will tell you all about its features, pricing and why you could really do with using it. We are also in the process of re-vamping the CG website. (Yes, I know it is looking ‘tired’, but if you go to an electrician’s home and turn on the light the kettle boils.)
In the process of developing Event Bridge we discovered a subtle security flaw in Eventbrite. Talk about rapid reaction – within hours they had deployed a fix. I always say that you can just a company not in the good times, but in the bad. On that score, Eventbrite has certainly come up trumps. Even better, Cloud Genius will now appear on their security Hall of Fame… so we managed to help make the internet a safer place. (I always like it when a small company in Wales helps out a multi-national.)
So, that’s it for this week. Just off to get my super-hero uniform re-tailored.