8 Keys to Your Success
- Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
- Compelling copy and understanding your customers’ ‘hot-buttons’
- Attractive offers
- Differentiation between you and your competitors
- Establishing trust by conveying your experience, knowledge and expertise
- Educating customers
- Timely engagement and re-engagement (giving the information they need when they require it)
- Customer-centric approach
Cloud Genius checks your emails (from your website) are working
Most web hosters won’t admit it, but email from websites is a NIGHTMARE. It used to be really easy and cheap to set up email to send from a website, for instance when a form is filled in on the website inform the owner of the website. As it gets more complex, many...
Why do you pay people?
I recently heard a great story about a man with a hammer… bear with me as I have a more up-to-date version. The story starts with a submarine captain. His submarine is broken. This is a big problem. The submarine had a large crew. Every day that he was stuck in dock...
Passwords… and why you need to care
Let me tell you of an IT company. It had started off small so the director had chosen a favourite password ‘D0neit01' This was some time ago, so the fact that it had numbers in made it really secure. It wasn’t particularly long, but it was memorable. Much better than...
Event Bridge – gaining traction
I recently went to an event where the communication was appalling! There were baggage checks that were only disclosed when you got the the front of the hour-long queue. There was no program. Even after I had left, a quarter of the way through in frustration… I was...
Breadwinner delivers Salesforce integration for Netsuite
Back in 2015, I wrote a short article about Breadwinner and how this amazing product was integrating all of our Xero accounts into Salesforce. It seems to have made our lives so easy for so long. All our contacts in our accounting software match up EXACTLY with our...
Happy Christmas… a time for rest?
Wishing everyone a joyous time of year, whether that is Channukah, Christmas, Diwali, Yule or whatever is special to you and those whom you love. You have probably taken the time to put your feet up… but will your customers? Many people will be bored on Christmas and...
Delivering the Fastest in Web Servers
In the world of websites, fast is king. Why? If it isn’t fast you: Lose visitors Get down-ranked by Google Are tedious to navigate Risk losing sales opportunities So, Cloud Genius is very proud to be able to announce that our top tier of web servers are: Super fast -...
Working with the best Charities and Salesforce
Has your synchronisation between Salesforce and Eventbrite been abandoned? Occasionally, we have to claim our bragging rights. We do a lot of work with charities - more than 50% of our Salesforce work is with charities, but it is not all directly with Salesforce. We...
Who is Sarah Owen?
Sarah Owen Founder & Director of DISCsimple Sarah is recognised as one of Europe’s leading experts in the niche topic of Referral Marketing and uses DISC (the behavioural style tool used by millions of people every year) to help her clients to understand more...