8 Keys to Your Success
- Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
- Compelling copy and understanding your customers’ ‘hot-buttons’
- Attractive offers
- Differentiation between you and your competitors
- Establishing trust by conveying your experience, knowledge and expertise
- Educating customers
- Timely engagement and re-engagement (giving the information they need when they require it)
- Customer-centric approach
Event Bridge is Live. Marketing is now easier.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker Imagine if you were not wasting that money. Imagine your marketing is as tight and effective as possible. Lots of marketing is done through events, meetings,...
Safe and Secure Websites
Most computer users know that updates are important. Security updates make sure that you are safe on the web. They tend not to think about their websites. Their websites are run by software, just like their computers. Security flaws are found in that software, just...
Salesforce – does more for your business… here’s how
First - respect to Salesforce for their #AppAcademy training. I attended a 2 hour #ISVpartner session this week - absolutely brilliant. Their motto: Your success is our success. I was talking with a prospective client this week and they came to me wanting to use...
Moving your Salesforce Org – Covered (with ETL)!
Moving your information from one Salesforce Org to another is not a common event, but when it is needed, it is vital to the working of your company. It is a bit like moving home and just as terrifying. (You cannot fully understand this until you have had your removal...
Salesforce Connect for Office – the missing bits
Salesforce Connect for Office is a brilliant utility that allows you to import information directly from your Salesforce Org into either Word (for mail merge) or Excel for data manipulation. It has recently been updated to version 1.8.1.3 If you are using Office 2007,...
WordPress update now! (and how we can help)
Exactly a week ago, 6 August 2014, the WordPress update 3.9.2 was released. This was to fix a number of security vulnerabilities that affected WordPress, as well as other content management systems. If you have earlier versions of WordPress on any of your websites,...
Cloud Genius helps Eventbrite with security flaw
You could say that it has been a good week, but that would be a lie. It has been a fantastic week! Bear with me... I will get to that security flaw. I have to start with Salesforce - Cloud Genius Ltd now has registered partner status. This will let us give you even...
Heartbleed and Cloud Genius – should I worry?
Some of you may have heard about a massive flaw in the security of the internet. This is really serious and everyone should be aware of the implications. Heartbleed is the sort of flaw that gives systems admins huge nightmares. On vulnerable websites there is a...
Dyn to End its Free Service
Many of you who have grown up with the internet will be aware of the DynDNS service. This allowed you to host services from home and get to them with a website address that ended .dyndns.com (or one of a variety of other endings). Mine was jd10k.dyndns.com. Very soon...