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John supporting Winston’s Wish by getting his feet singed

John supporting Winston’s Wish by getting his feet singed

by John Dray (CEO) | 25th Aug 21 | Charity, General Information

I have many clients who are charities. I love working with charities as the world is a better place at the end of the day than it was at the beginning. To that end, I am doing a bit of fund-raising for a charity. I have chosen one which is not a client, as I didn't...

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Life in a Multi-channel, Multi-media world. How do you cope/thrive?

Life in a Multi-channel, Multi-media world. How do you cope/thrive?

by John Dray (CEO) | 18th Aug 21 |

Life used to be so easy in the old world (10 years ago). A client wanted you and they rang up. If you were not available, they went through to VoiceMail or got an engaged tone. If they emailed you, then you replied to them in a reasonable time. About the worst that...

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More free Salesforce Training!

More free Salesforce Training!

by John Dray (CEO) | 12th Aug 21 | Event Bridge, Salesforce

How do you learn best? There used to be a trope that some people were visual learners, some people learned best by hearing, some people learned best by reading, while others were kinaesthetic - they learned best by doing. While that seemed like a sensible set of...

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Making your Transactional Emails less…errm… Transactional

Making your Transactional Emails less…errm… Transactional

by John Dray (CEO) | 2nd Aug 21 | Customer Engagement, Email, General Information, Salesforce

Do you ever look at a friend, who you think has been the same for for many years, and suddenly think… they look older/fatter/thinner/different? For so long they look the same. You see them every day. They always look the same. Then you notice that there has been a...

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The Cloud (Genius) is expanding

The Cloud (Genius) is expanding

by John Dray (CEO) | 26th Jul 21 | Charity, Consultancy, GDPR, Salesforce

Expert at implementing the Non Profit Success Pack, Cloud Genius is super-excited to be celebrating 10 years in business. How should we celebrate?

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Salesbolt – making your LinkedIn journey easy (with Salesforce)

Salesbolt – making your LinkedIn journey easy (with Salesforce)

by John Dray (CEO) | 18th Jul 21 | GDPR, General Information, Salesforce

Trying to expand your business? Jump to *** for TL;DR version. This first bit it boring but sets the scene. When trying to build your business, one of the most important tools for Business to Business contacts is LinkedIn. With LinkedIn you can: See who you are in...

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Mind Your Language!

Mind Your Language!

by John Dray (CEO) | 24th Apr 21 | Charity, Consultancy, Customer Engagement, General Information, Recycling, Training

It is a common misconception that in order to talk with technical people, you need to talk their language. It’s wrong and it’s dangerous and it’s expensive… let me explain. This might feel painful, but you will understand more of the process at the end. When you are...

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Let’s join the party!

Let’s join the party!

by John Dray (CEO) | 16th Apr 21 | Business Ownership, Customer Engagement, Email, General Information, LinkedIn

When I searched for ‘Create a Buzz’, this photo was not what I was after. On the other hand, it is fun so it will probably get you to engage. There is a problem on the internet. How do you get people to engage and follow you? Well, a friend of mine has come up with a...

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Help! What is a CRM and how do I choose one?

Help! What is a CRM and how do I choose one?

by John Dray (CEO) | 15th Apr 21 | Charity, Consultancy, General Information, Salesforce, Security and Safety, Training

One of the bigger, if not the biggest business decision is purchasing a new CRM system. (Customer Relationship Management system) This information is not Salesforce specific!!! While I do consult on Salesforce, this guide is deliberately about what a CRM can do for...

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