8 Keys to Your Success
- Taking the time to map the journey effectively by making sure that you are clear on your outcomes and that you have clearly identified your customers
- Compelling copy and understanding your customers’ ‘hot-buttons’
- Attractive offers
- Differentiation between you and your competitors
- Establishing trust by conveying your experience, knowledge and expertise
- Educating customers
- Timely engagement and re-engagement (giving the information they need when they require it)
- Customer-centric approach
4 Reasons Why You Should Update Your Blog this Month
Does this picture of a pair of shoes hanging on a telephone cable mean anything to you? To some cultures, shoes are thrown over power lines to commemorate the end of a school year. What do you think it means when your blog isn’t updated for long periods of time? So...
Presidential Debate
We were just having a few thoughts about the presidential election in the United States. Our sympathies are with our transatlantic brothers and sisters. Below is a little video that summarises our thoughts.
Salesforce Charities… and so much more
Why is Salesforce Charities such a good fit? We are in the process of bringing on some more charities and non profit organisations. For a start, as a charity you not only get Salesforce, but Salesforce provide lots of customisations that help you carry out your work...
Will your emails be delivered? and all that SPAM!
One of the internet’s terrifying statistics is that in 2014 72% of emails were spam. (Source statistica.com) In other words, nearly three quarters of emails sent were rubbish. In 2016, it is down to about 55%, but it is still too high. THIS IS TO BE REDUCED STILL...
Why you need a Stripe…
How great would it be if you could take credit card payments directly from you website. It’s not as if you have an online store, but there are just one or two services that you would like to charge for. You could use PayPal, but their fees are 3.4%. Stripe is a really...
Changing mobile menus to full in Divi on Tablets
We use the Divi theme on many of our websites. This is a powerful WordPress theme. Sometimes you want to use the full menu on tablets in Divi instead of the mobile menu. For instance, on a mobile you get: Whereas on a desktop you get the full menu: The way the Divi...
Do you delight customers?
Do you delight customers? Do they feel better for working with you? Learn to know your customers and anticipate their needs with a Customer Relationship Management (CRM) system. At a glance, you can see your potential sales, customer entitlements, emails you have...
Do you worry about keeping your customers happy?
Do you ever wonder if you should be doing more to keep your customers happy? What if you had a way of keeping track of all your customers, suppliers and all your interactions with them? One excellent tool is a Customer Relationship Management (CRM) system. If...
The New Website
At long last, our new website is ready and you can come and visit it! You will notice that it has a much simpler design than its predecessor. We hope that it will make it easier to find what you want. The new website showcases some of the technologies that we have...